OUR WORK > BRUNSWICK BOOK CLUB

INTERIOR ARCHITECTURE
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IDENTITY DESIGN.

CHALLENGE
The Vittoria Group approached Significant Others with the task of revitalising an underutilised unit into a vibrant, engaging destination. Nestled at the heart of Leith Walk, opposite the historic library on McDonald Road, the space needed a complete transformation to unlock its full potential. Inspired by the library's sense of community, inclusiveness, and belonging, Brunswick Book Club was born—a warm, welcoming venue infused with the distinctive character of Leith.

APPROACH
Building on Vittoria Group's rich heritage and hospitality ethos, we created a design and brand narrative that harmonises contemporary culture with local charm. The resulting space exudes understated elegance and nostalgia, inviting guests to connect, relax, and rediscover comfort classics.

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The interior draws inspiration from the cosy, intimate vibe of a traditional book club gathering. Rich oxblood leather booths form secluded alcoves perfect for conversations, accented with plush cushions and surrounded by polished wood and antique brass fixtures for timeless sophistication. Vintage books and decor nod to the literary heritage, while playful characters like ‘Mary,’ the spirited librarian, and the rebellious seagull add local flair and personality.

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Design Highlights:

• The Bar: A striking focal point with a rolled brass countertop and punchy yellow tiles welcomes guests into the venue. The rich blue panelled ceiling frames the bar area, creating a bold yet inviting visual statement. The bar seamlessly transitions between a vibrant front space and intimate rear lounge zones, maximising versatility.

• Pops of Colour: Vibrant yellow accents energise the space, from sunny barstools to bold monochrome prints and gloss tiles, blending urban edge with traditional charm. Eclectic decor and whimsical artwork infuse every corner with curiosity and joy.

• Outdoor Terrace: A south-facing terrace extends the venue’s experience year-round, featuring oversized awnings, heaters, and branded blankets. Guests can enjoy cocktails, comfort food, or quiet moments with a book in a welcoming alfresco setting, designed for all seasons.

• Authentic Details: The venue’s refurbishment embraced its history, revealing layered paintwork and ghosted signage from previous occupants, which were carefully preserved to honour its deep-rooted connection to Leith.

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RESULTS

The transformation of Brunswick Book Club has been met with widespread acclaim from both locals and visitors. The refurbishment and rebranding have elevated the venue into one of Edinburgh’s most sought-after hospitality destinations, with consistent full bookings since its reopening.

The space’s unique ambiance and thoughtful design have garnered extensive media coverage, enhancing its visibility and solidifying its reputation. This success reflects not only the revitalised financial performance of the bar but also its enduring connection to the Leith community.

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To find out more about this project or discuss getting together to form a powerful partnership, email us at info@studio-so.co.uk. We'd love to hear from you.