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Start with the story. We define the core idea, narrative and experience principles that sit beneath the design, shaping how a place should feel, behave and be understood before visual decisions are locked in. Delivered in just 3–4 weeks, this phase creates early clarity, aligns stakeholders and establishes a strong foundation for design and delivery.
This service works particularly well for projects where architecture or interiors are already underway but need a concept and experience direction. It can also be used as a starting point alongside our Interior Design or Wayfinding services to create a joined-up, consistent guest experience. A powerful starting point when paired with our Interior Design or Wayfinding services to create a unified guest experience.
From detailed CAD drawing packs to FF&E schedules and lighting plans, we produce the full technical output required to bring your project to life, build-ready and on budget. Our documentation is clear, coordinated and contractor-friendly, reducing ambiguity on site and helping avoid costly delays or rework. We integrate seamlessly into existing RIBA programmes and provide procurement support, including assistance with tender invitations, returns, and technical queries during the pricing process.
Every detail is aligned with your contractors and suppliers to ensure design intent is protected, specifications are understood, and quality is upheld. We can also remain involved through the build, offering continuity, problem-solving and design guardianship, so your finished space not only meets expectations but performs beautifully in day-to-day use.
Wayfinding isn’t just functional, it’s a key part of how guests experience, understand and move through your space. We map and design clear, compliant, integrated systems that support intuitive navigation, reduce friction while subtly reinforcing your brand story, while still looking the part.
From signage and placemaking to custom graphics and artwork, we create solutions that sit naturally within your interior architecture, enhancing the environment rather than competing with it. Our approach considers accessibility, sight-lines, decision-making moments and operational flow, ensuring your space works for both first-time visitors and repeat users. And we don’t just design, we can tender, manage delivery and installation, providing continuity from concept to completion and ensuring every detail is consistent on your customer journey.
A feasibility study for experience, identity and design. Before you test structure, cost and programme you need to test the idea. StoryMap™ is our front-end feasibility process that defines the story, experience logic and strategic intent of a place before design, drawings or budgets are fixed.
3–4 weeks. Early clarity. Reduced risk without committing to a full design process.
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We bring buildings and brands together to create destinations that perform. Our spaces don’t just look good, they work hard. For your brand, your guests and your bottom line.
We’re a blended family of creative brand thinkers, designers and interior architects, working side by side from first idea to final detail. Together, we deliver competitive concepts, immersive brands, and compelling interiors for unforgettable hospitality.
"Significant Others took our vision and turned it into an exceptional concept, executed flawlessly. Their creativity, attention to detail, and ability to adapt meant the final result not only looked incredible but worked perfectly in practice. A brilliant partner from start to finish."
"Significant Others brought a positive energy, a fresh design insight with graphic and furniture expertise to the final fit out and early occupation stage at the end of such a long programme, large new build project.
Significant Others' consultation with the stakeholders greatly supported the Institute’s management team to make the new building their own. The result was a high level of interior design that complemented the architect’s building design."
“Working with Signinficant Others is like working with a member of your family. You know they are pulling in exactly the same direction as you and you can pull them into any aspect of the project, whether it’s related to design or not. The entire team have the unique ability to totally understand your vision and you can rest assured you are in the very best of hands with your interests always front of mind. The creativity they brought to our most recent project blew us away and has led to a best in class customer experience. We absolutely love working with them and they are the first people we speak to when considering anything new.”
"Significant Others provided a calm yet creative element within the team, and worked wonders to produce a contemporary and distinctive interior design on an incredibly tight budget."
