Reducing uncertainty before design begins
Traditional feasibility asks: Can this be built? StoryMap™ asks: Should it be shaped this way and why? The StoryMap™ Design Feasibility is a focused, high-impact feasibility process designed to test the narrative, experience and operational logic of a place before design decisions are locked in. Whether it’s a hotel, a civic building or a public venue, we help establish what the place is really about, who it’s for and how it needs to function so design can move forward with confidence.
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Direction before detail
StoryMap aligns the design and experience logic of a project from the outset, creating a clear foundation for every team that follows. It defines the direction that simplifies every decision that follows:
→ what this place is truly about (not just what it looks like)
→ who it’s for and who it isn’t
→ how it should feel and function in real use
→ where operational complexity, friction and risk will arise
→ which decisions must be locked in early to avoid rework later.
Managing experience and operational risk with the same rigour as traditional feasibility. It doesn’t replace architecture or planning. It makes them stronger. It targets:
→ late-stage design changes that hit programme and budget
→ misalignment between stakeholders that slows delivery
→ concept dilution across multiple teams as projects scale
→ value engineering that erodes intent rather than optimising it
→ operators inheriting ideas that don’t work in practice
Context → Core Idea → Experience Logic
→ Direction → Delivery Readiness.
Context
Before creativity begins, it’s essential to understand the fundamentals: the market and audience, the site and its surroundings, the commercial drivers, operational realities, and the brand’s values and motivations. This reality check ensures that creative ideas are grounded, relevant, and effective rather than purely aspirational.
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Core Story
The hypothesis defines the foundation of the work: the central story, clear positioning and purpose, and a shared understanding of what success looks like. Without this clarity, every decision that follows becomes uncertain and the outcome is inherently fragile.
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Experience Logic
Pressure-testing the idea means examining it through emotional and strategic pillars, guest journey scenarios, and operational implications including space planning. This step asks a critical question: does the idea truly work in practice, not just in theory?
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Direction
Enough clarity to proceed means establishing creative and spatial intent, defining experience principles, and setting clear design guardrails. This provides confident direction while preserving flexibility, allowing progress without locking into unnecessary detail.
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Delivery Readiness
This clarity enables what comes next: aligned stakeholders, a robust brief for design teams, and fewer assumptions or surprises along the way. With this foundation in place, design can move faster and with greater confidence.
StoryMap™ is your design feasibility study. It doesn’t replace architecture or planning. It makes them stronger.
For architects →
It means a partner who can take care of identity, experience and wayfinding so you can focus on the build.
For developers →
It means clarity, speed and reduced design changes.
For operators →
It means a differentiated concept that strengthens market position.
Clarity →
Everyone understands the vision and how to deliver it.
Consistency →
Every touchpoint ties back to the same narrative.
Confidence →
Reduced ambiguity, rework and cost.
Commercial Strength →
Spaces that work hard for your brand, your guests and your bottom line.
We’re a blended family of creative brand thinkers, designers and interior architects, working side by side from first idea to final detail. Together, we deliver competitive concepts, immersive brands, and compelling interiors for unforgettable hospitality. Our spaces don’t just look good, they perform for your brand, your guests, and your bottom line.
Thinking Together
To Stand Apart.
