OUR SERVICES

For Architects

We work alongside architects as the interior, brand and wayfinding specialist.

A partner who takes the interior brief and delivers it from concept through to technical documentation, without conflicting with your architectural vision. We integrate with your RIBA workflow to your programme.

Early-stage interior concept that sharpens your brief before plans are locked.

Full interior specification and technical detail integrated with your drawing package.

Brand and wayfinding that feels architecturally coherent, not applied after the fact.

One specialist covering interior, brand and wayfinding for fewer coordination headaches.

For Operators

We understand how hospitality spaces work, not just how they look. Brand, interior design and wayfinding from one team, all working from the same brief from day one.
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Nothing gets lost between agencies and the final space is as coherent as the concept promised.

StoryMap™ feasibility framework to de-risk early decisions before they become expensive to change.

Brand through to interior design and wayfinding. One vision, one studio.

Commercial intelligence built into every design decision, not applied as an afterthought.

Proven across PBSA, hospitality, mixed-use and workplace development.

For Developers

Architecture alone doesn't determine how a development performs. How it's branded, experienced and navigated affects leasing performance, occupier satisfaction and long-term value.

We bring brand, interior and wayfinding thinking together as one brief, so identity is built in rather than bolted on.

Brand identity, interiors and wayfinding from one studio. Consistent from brief to opening.

StoryMap™ to test concept and operational flow before layouts are committed.

Design built around guest journey, dwell time and revenue performance from the first conversation

Fewer post-opening modifications because operational thinking happens at the right stage

StoryMap™

Define the experience before you design the building.

StoryMap™ is our front-end experience planning process that helps developers, operators and architects align around what a place should feel like, how it should work and what it should achieve before design begins. The result is a clear Experience Brief that reduces ambiguity, strengthens decision-making and lowers the risk of costly changes later.
3–4 weeks. Early clarity. Reduced risk.

StoryMap™

Define the experience before you design the building.

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HOW We SHAPE HOSPITALITY

Concept
+ Feasibility

We create the concept. story and experience, then test how it needs to work before design begins.

StoryMap™ is our experience-led feasibility framework, bringing guest journeys, operations and commercial thinking together before layouts are fixed. Working early with developers, architects and operators, we test the experience and spatial requirements, challenge assumptions and identify where design investment will make the biggest difference.

/ StoryMap™ feasibility
/ Concept development
/ Experience strategy
/ Guest journey mapping
/ Operational flow
/ Spatial testing
/ Capacity + revenue testing
/ Stakeholder engagement
/ Experience brief

Brand Strategy
+ Identity

We shape what a place should stand for and why people should care, then turn that thinking into a brand they can experience.

From positioning and storytelling through to naming, identity systems and brand guidelines, we create brands that feel coherent across every part of the experience from communications to physical space. The result is a clear identity that guides design decisions and gives people something distinctive to understand, feel and remember.

/ Brand strategy
/ Positioning + proposition
/ Naming
/ Brand storytelling
/ Visual identity
/ Graphic language
/ Brand guidelines
/ Brand touchpoints
/ Experience principles

Interior Design
+ Delivery

We design interiors that perform in real life. Operationally, emotionally and commercially.

From concept and space planning through to technical detail, procurement and build support, we manage the process from idea to delivery. Every decision considers operational flow, customer behaviour and the original concept intent, ensuring the finished space works as beautifully as it looks.

/ Concept design
/ Space planning
/ Operatonal planning
/ FF&E specification
/ Material selection
/ Technical documentation
/ Joinery detailing
/ Procurement support
/ Build + site support

Wayfinding
+ Placemaking

We design how people understand, navigate and experience a place.

From wayfinding strategy and user journeys to signage, environmental graphics and placemaking, we create intuitive systems that give people confidence to explore. Integrated with the wider brand and interior experience, they make places easier to understand while strengthening their character, identity and sense of place.

/ Wayfinding strategy
/ User journey mapping
/ Navigation strategy
/ Signage systems
/ Signage specification
/ Environmental graphics
/ Bespoke installations
/ Placemaking
/ Spatial identity features

OUR SERVICES

For Architects

For Operators

For Developers

StoryMap™

StoryMap™

Stay + Gather

Eat + Drink

Learn + Work

Arrive + Move

Thinking Together

To Stand Apart.