CHALLENGE

For over 50 years, Vittoria has been a cherished institution on Leith Walk, renowned for its warm hospitality, fresh Italian food, and a rich heritage deeply rooted in family tradition. With generations of loyal customers and a strong reputation in the community, the challenge was to refresh the restaurant’s interior architecture and design while honouring its legacy. Vittoria sought a contemporary update that would appeal to both its long-time patrons and a new generation of diners, all while retaining its authentic Italian charm and sense of family.

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APPROACH

Our approach centred on creating a modern yet approachable Italian dining experience that celebrated Vittoria’s heritage while elevating its brand identity. Every design decision was informed by the core beliefs and values of authenticity, family, quality, and tradition. With a focus on fresh ingredients and traditional Italian hospitality, the refreshed concept was designed to be welcoming, versatile, and timeless.

1. Brand Evolution:

   • Retaining the existing brand identity, we introduced a polished colour palette and modern typefaces, giving the brand a fresh, updated look while maintaining its familiar essence.

   • The tone of voice was kept warm, friendly, and honest to reflect the approachable family atmosphere that Vittoria is known for.

2. Interior Design:

   • A Welcoming Ambience: Drawing inspiration from traditional Italian design, the interiors feature a blend of earthy tones, terrazzo surfaces, and soft lighting to create a cozy yet contemporary feel. Vibrant orange chairs inject energy and warmth, complementing the refined checkered flooring and dark upholstered banquettes that nod to classic Italian interiors.

   • Celebrating Family and Heritage: The design incorporates thoughtful details, such as wall-mounted shelving with artisanal accents, including potted plants and authentic Italian wines, creating a homely and inviting space reinforcing family heritage and Vittoria’s commitment to authenticity.

   • Fresh and Modern Aesthetic: Clean lines, brass accents, and a carefully curated mix of materials, including timbers and tile, create a refined yet approachable setting. Large mirrors and expansive windows maximise natural light, enhancing a welcoming and open feel.

3. Multi-Use Layout:

   • The restaurant’s layout was optimised to support an all-day dining experience. Flexible seating arrangements accommodate everything from intimate meals to larger gatherings, ensuring comfort for families, professionals, and tourists alike.

   • The design emphasises connection, with communal areas and thoughtfully positioned furnishings that encourage diners to come together over food and drink.

4. Bar and Branding Integration:

   • The bar area was designed as a focal point, with sleek brass shelving, ambient lighting, a modern yet understated signage system seamlessly integrates with the overall aesthetic. This serves as both a practical element and a visual anchor, reinforcing the sense of quality and tradition.

RESULTS

The refreshed Vittoria Restaurant and Bar has successfully captured the essence of a contemporary Italian dining experience while staying true to its decades-long legacy. The interior design honours its family heritage and authenticity, blending traditional Italian influences with modern aesthetics to create a space that feels both familiar and exciting.

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To find out more about this project or discuss getting together to form a powerful partnership, email us at info@studio-so.co.uk. We'd love to hear from you.