CHALLENGE

Situated in the heart of Grassmarket with arguably one of the most enviable views in Edinburgh, Kilted Donut approached us with the challenge of creating a modern new home for their artisan donuts. Our smallest site to date presented some big challenges. We needed to transform every inch into a perfectly formed space that felt airy, light and welcoming while developing their refreshed logo into a unique brand language that could give the new space unique Kilted Donut vibes.

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APPROACH

We wanted to bring the fun playful nature of donuts to life in the space while keeping a grown up feel. With such a historical setting and taking inspiration from the vintage shopkeepers of a bygone era we kept traditional dark stained timbers and designed bespoke display areas for product then teamed them with a contemporary and minimal design. 

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With an abundance of creative and fun flavours on offer we wanted to inject the experimental and bold character into the space by deconstructing their logo, blowing it up large scale and re-applying it. The only rule was no rules!