CHALLENGE

With the demands of consumers increasing Vittoria Group wanted to inject a new experience to their already hugely popular pizzeria. They approached us with the challenge of uplifting one of their existing sites and creating a new concept and experience which matched their new beautiful, vibrant and fun food and cocktail offer for their launch as 'Antonietta'.

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APPROACH

We took inspiration directly from 'La Familglia'. The strong family orientated Italian culture and big characters. We wanted to stay true to traditional Neapolitan roots and warm Italian hospitality, while celebrating the much loved Italian extroverted passion. 

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The colourful character is communicated through a daring and playful blend of revisited Italian classic references, bold use of materials, fabrics, patterns and textures. A carefully curated propping and dressing schedule gives the venue a flamboyant personality not for the faint hearted! Reflecting perfectly its fun cuisine and lively atmosphere.